Your ABM Is Nothing Without Data
Only when you validate every lead, every signal, and every contact do you stop wasting effort on what doesn’t matter.
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Funny how? Funny like ABM's a clown? Do ICPs amuse you?
The divining rod for ad growth points straight to YouTube.
The B2B CMO's glamour is all used up, *if* they ever had any.
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Unbundled ABM is a growth outlook, a business strategy, a marketing philosophy, and it's abuzz with chatter about the future of B2B marketing and account-based shenanigans.​
This site was built to capture all those insights — a spot where real-life smarties mull over all the complicated bits, an uncompromising look at the state of play, a helluva read for anyone with a nose for the latest in B2B marketing wizardry.
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