Tiiso McGinty

Writer at Unbundled ABM

Profile

Join date: Jan 16, 2025

About

Tiiso is the Co-Founder and COO at The Imaginarium, where she brings transformational growth to B2B brands using the superpowers of Account-Based and Digital Marketing.

Posts (1)

Jan 16, 2025 ∙ 3 min

What’s in a Lead? Moving From Contacts to Signals

Rethinking the role of leads in B2B Marketing doesn't come easy. After all, we’ve spent the longest time barely looking at anything else.

100