Ross Whittaker

Contributing Columnist at Unbundled ABM

Profile

Join date: Aug 28, 2025

About

Head of North America Marketing at InterSystems, transforming and innovating healthcare, financial services, governments, and the entire supply chain orchestration. Passionate about driving growth and innovation through impactful marketing strategies.

Posts (1)

Sep 2, 2025 ∙ 3 min

ABM Table Stakes: You Have To Know Their Language

Forget the dashboards, forget the tech stack. If you’re thinking ABM, start with language.