Tara Pritchett

Contributing Columnist at Unbundled ABM

Profile

Join date: Aug 22, 2025

About

Tara is the Customer-Centric Marketing Lead for SAIC where she bridges commercial ABM & deal-based marketing best practices with the unique needs of government customers to drive engagement, impact and growth.

Posts (1)

Aug 25, 2025 ∙ 4 min

Bringing B2B Best Practices to Government Marketing

While ABM is well established in commercial B2B, it’s still emerging in the government space.