Research and Market Data | Unbundled Abm

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Unbundled ABM

Your ABM Is Nothing Without Data

Your ABM Is Nothing Without Data

Your ABM Is Nothing Without Data

Only when you validate every lead, every signal, and every contact do you stop wasting effort on what doesn’t matter.

Frannie Danzinger

Dec 25 min read

ABM Table Stakes: You Have To Know Their Language

ABM Table Stakes: You Have To Know Their Language

ABM Table Stakes: You Have To Know Their Language

Forget the dashboards, forget the tech stack. If you’re thinking ABM, start with language.

Sep 23 min read

Demystifying B2B Intent Data

Demystifying B2B Intent Data

Demystifying B2B Intent Data

Breaking down Intent Data for the modern B2B marketer.

Feb 254 min read

What’s in a Lead? Moving From Contacts to Signals

What’s in a Lead? Moving From Contacts to Signals

What’s in a Lead? Moving From Contacts to Signals

Rethinking the role of leads in B2B Marketing doesn't come easy. After all, we’ve spent the longest time barely looking at anything else.

Jan 163 min read

Head First Into the World of Account-Based Marketing Data

Head First Into the World of Account-Based Marketing Data

Head First Into the World of Account-Based Marketing Data

In this jaunt through the ABM ecosystem, we’ll uncover the secret sauce to success: data, glorious data.

Nov 16, 20243 min read

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