Mark Dye

Mark currently serves as Chief Strategy Officer at The Imaginarium, where he helps brands navigate the intersection of creativity and technology. Mark is a strategic advisor at Octane11 and sits on advisory boards for Omedym and LiveRamp, shaping the future of data-driven marketing. Mark is also the co-founder of B2B Tech Group, a strategic consultancy.

Previous to his work with The Imaginarium, he was the Chief Strategy Officer of both Bombora and 6Sense. His work has influenced some of the most cutting-edge advancements in B2B strategy, helping businesses harness data, optimize go-to-market approaches, and drive meaningful engagement.