Kate Vasylenko

Contributing Columnist at Unbundled ABM

Profile

Join date: May 27, 2025

About

Kate Vasylenko is the Co-Founder and CEO at 42DM, a global full-service B2B marketing & demand generation agency. 42DM empowers tech companies at every stage of growth with targeted strategies, a tech-savvy marketing team, and advanced MarTech & AI expertise.

Posts (1)

May 27, 2025 ∙ 3 min

Speeding Up Deals with Authority

Trust is perhaps the most valuable currency in B2B. After all, you can buy reach, but you can’t buy credibility.