Marc Guldimann

Contributing Columnist at Unbundled ABM

Profile

Join date: Feb 19, 2025

About

Marc Guldimann is the Founder and CEO of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media quality more accurately than existing verification metrics.

Posts (1)

Feb 20, 2025 ∙ 4 min

B2B Branding With Attention Metrics

Measuring your creative's brand impact is far more difficult than tracking leads or conversions. That's where Attention Metrics come in.

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