Grace Briscoe

Contributing Columnist at Unbundled ABM

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Join date: Feb 3, 2026

About

EVP of Client Development at Basis Technologies, a global provider of media automation and programmatic advertising software and services for enterprises.

Posts (1)

Feb 3, 2026 ∙ 4 min

Why We Chose Brand When Everyone Else Chased Leads

Turns out that all it takes to improve your performance metrics is to spend less on them.